Why It Works

Okay, you've read how it works (if you haven't, read it here), but you've got to be wondering "why does it work?"

We could bore you with reams of research, countless personality theories and long resumes of personal shopper experience – but – it all boils down to a few key concepts.

First and foremost, kuladoo values, appreciates and celebrates the diversity of individuals and the richness this diversity brings to our lives and communities. In fact, the kuladoo difference is built on this diversity. We consider each of our customers and their special gift recipients to be a work of art. Hold that thought.

Over the past decade, the ever increasing range of potential gifts made available by the internet (companies like Amazon for example) has mingled with the extraordinary variety in people to make finding a meaningful gift like looking for a needle in a haystack.

This is where kuladoo comes in. All that research, theory and experience we mentioned has shown that the huge majority of people follow a relatively small number of paths as their personality develops throughout childhood. kuladoo(and really good professional personal shoppers) understands how to recognize the paths people have taken and can find gifts that have worked for all those people that took the path prior to your special person.

Does this mean we categorize people? Well, yes and no. Yes, we find what general group your gift recipient falls into. By doing so, we can greatly narrow the potential gift options. No, in that we recognize that every member of that group of people is unique. As we mentioned, we consider each gift recipient to be like a work of art. Consider this: all of the images below are considered icons of Modern Art.

At the Moulin Rouge: Two Women Waltzing by Henri de Toulouse-Lautrec, 1892

Fountain by Marcel Duchamp, 1917

I and the Village by Marc Chagall, 1911

The Scream by Edvard Munch, 1893

They all fall into the same "category" i.e. Modern Art. However, could The Scream and At the Moulin Rouge… be anymore unique and distinct? Would anyone every confuse Duchamp's and Chagall's style, wit and personality. Never – but yet they fall into the same "category".

So how do we do it? Well, if you asked a computer database, the internet or a software package alone – they would indeed tell you that Toulouse-Lautrec, Duchamp, Chagall and Munch are all the same. kuladoo keeps real people in the process. Real people appreciate the differences in art and in people. The kuladoo team understands the paths people take but also appreciates the different things they do along the way. We have a team of personal shoppers that specialize in each of the paths people take and hand select a variety of truly unique gifts to present to you.

Finally, you, that's right, you, are part of the kuladoo team in that you and your unique personal knowledge of your gift recipient are the final judge of what will be the perfect gift. Returning to our art analogy, the kuladoo algorithm and software figures out if your gift recipient is Impressionist, Abstract, or even Classical art. Our professional personal shoppers then find the best and most unique representation of that art form, like the four we chose above. Ultimately, you chose the final gift, say the Chagall for example.

If this doesn't work for you – don't worry. This is supposed to be fun! There is no exam! The best way to understand why kuladoo works is to try it. It's free, fun and fantastic!

Hey, that's a good point. Nothing is ever really free. How does kuladoo make money if it is really free?

To find out - read here. (Hint – this may be one of the last truly free, no strings attached delights you may find in life – well, at least on the web.)